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IKEA crowned ‘Retailer of the Year Europe’ 2010! |
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Brussels; 14 December 2010 Today the winner of ‘Retailer of the Year Europe’ 2010 was announced. Retailer of the Year is the largest consumer survey in Europe and this year the survey was held in no less than 10 European countries. Over 1.45 million consumers participated in the consumer survey and assessed over 1100 retail chains that characterise the high street.
IKEA, the Swedish furniture giant, performed best and can now call itself the ‘Retailer of the Year Europe’ for a whole year. In 7 out of the 10 countries, IKEA is in the top 5 of the ‘best’ retail chains. In Portugal and Switzerland, they may even call themselves ‘Retailer of the Year’. IKEA mainly makes a difference in terms of Price aspects (Value for money, Pricing and Special offers) and Product range. |
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Knowledge is power. Knowledge is growth. |
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In a rapidly changing retail market you want to know how your formula or brand is positioned. What are your competitors doing? Why do consumers buy what they buy? Has your marketing campaign been successful? Q&A provides answers to these questions, effectively and efficiently.
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